Partner brands will also have access to site specific marketing programs run by industry experts. 'Through Design Center, we are able to offer our brand-retail tenants the benefit and efficiency of leveraging our best-in-class tech platform.' 'With the launch of Coco Republic into the US, we have made significant investment into new and leading technologies to support sales performance, execution and customer satisfaction in a bricks and mortar setting,' said Jack Keifer, Global Head of IT for Coco Republic based in the US. As needed, Buttercup can also support partner warehousing requirements and last mile delivery through its owned infrastructure. Design Center can offer its partners end to end technology including checkout, inventory, point of sale, inventory management, staff scheduling services, umbrella digital media, ecommerce and social media offerings.

HD Buttercup Design Center offers digitally native and wholesale brands that traditionally have not operated in a bricks and mortar setting a path to quickly capitalize on a physical high traffic location for home specific customers. 'Under the roof of HD Buttercup, we will curate a compelling multi-brand collection that is a differentiated experience relative to the sea of sameness that has become the norm in mono brand, vertical home retailers'. 'Consumers and the decorating community are looking for one convenient center of design and product excellence to start their ideation and home renovation journey,' said Skye Westcott, US President of Coco Republic. The store will benefit from traffic adjacent to the new Apple Los Angeles headquarters and other recent proximate office and content headquarters for Netflix and Amazon. I’m looking at you USC Trojans, University of California Davis Aggies, University of Florida Gators and those loveable Chicago Cubs, World Champions 2016.Buttercup pairs its storied editor status in discovering compelling home brands, significant recent investments in store technology under new ownership and A+ location 'home centric' real estate locations to offer a flexible, cost effective and productive shared environment solution.īuttercup's 100,000 square foot experiential flagship store at Helm's Bakery home furniture lifestyle center sits at the epicenter of growth, coolness and convenience of Culver City. When she’s not filing stories, you can find her gardening at home, biking with her husband, jumping around in Zumba class, organizing family adventures – digging for hanksite clusters at the Gem-o-Rama in Trona, anyone? – or rooting for favored sports teams. The University of Florida J-school graduate has been a city reporter and features editor, but has spent the past 27 fun years covering stories she loves - features about SoCal’s diverse and trendy homes+gardens and eclectic arts/entertainment along with her weekly column about the good people of the Inland Empire. She’s a transplanted Snow Bird from Chicago who prefers warm climates, particularly central Florida and its beautiful Gulf Coast and Southern California, where she’s lived most of her life.

Suzanne Sproul is a lucky wife and proud mom of two great daughters. The result is a light and airy room perfect for hosting long and social dinners. She opted for the large wooden table because she wanted to showcase the natural waviness of its wood grain. She loved what she saw, so she put together a fun, whimsical wallpaper, filled with birds in flight. Buttercup for the first time when she came for a visit before relocating here. West Hollywood interior designer Lindsay Chambers of Lindsay Chambers Designs discovered H.D. I wanted a modern Parisian bistro vibe and then added mirrors and furniture along with a painting inspired by John Steinbeck.” Her space features a dark indigo blue paint that has a super mineral content that makes it stand out. My aesthetic combines California cool with European sophistication,” she said. I was born in Prague and have lived in Los Angeles for 16 years. “Color is my strong suit and I think that helps set me apart. The goal was to create inspiration for shoppers, alongside their #HDBGoneBold Campaign.Īyres, who owns 22 Interiors, was chosen as the “emerging artist” winner of the friendly guest designer competition. The results are a distinct mix of personal statements carried out with the use of chandeliers, sofas, wallpaper, tables and chairs.

Buttercup merchandise to create a personal vignette on home design. Lindsay Chambers, Breeze Giannasio, Natalie Marom, Alexandra Rae and Lucie Ayres were given individual spaces at its Culver City location and asked to let their talents run wild. The public is invited to see their work and to find inspiration from their creativity.

Buttercup is putting the spotlight on five emerging interior designers.

Hd buttercup